News / Resources
Big Brands Pledging to Reduce Plastic Packaging Waste
11 major companies in the beauty industry, including L’Oreal, Unilever, Marks & Spenser, and Walmart, have pledged to work towards “100% reusable, recyclable, or compostable packaging by 2025 or earlier”. This is part of the initiative Read More >>
Recent Growth in Sample Size Packaging
Sample sizes have been a part of marketing in the beauty industry for a while, but in more recent years the industry for sample size packaging has become more competitive. One example of this is Qosmedix, a beauty packaging company that has a wid Read More >>
What Makes Subscription Boxes Successful?
Beauty subscription brands grew by 800% between 2014 and 2017. In the US alone, there are about 5.7 million subscription box shoppers. So what is it about beauty boxes that continue to attract more and more people? Hitwise found that the typical subs Read More >>
Chatbots in the Beauty Industry
More beauty brands are starting to use chatbots, like Facebook messenger, to help users search, explore, and virtually try-on beauty products. “Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more co Read More >>
Male Grooming Market on the Rise
The recently extended partnership between Nivea Men and Real Madrid is one of the many indications that male grooming is a growing industry. Nivea started the partnership in 2013 in order to reach a target demographic that was not always easy to Read More >>