European Beauty Trends for 2018

Cosmetics Design curated a list of beauty and personal care trends to look out for in 2018. Trends included in this list cover everything from the microbiome, DIY beauty, skin allergies, and more. The first trend listed was the microbiome. Brands such as Galinée, JooMo, and Mother Dirt are leading the way with products that have microbiome related claims in the European market. This trend is expected to gain even more traction throughout 2018. The next biggest trend will be protection products. This includes “ingredients in the area of UV filters and anti-pollution offerings, with the potential for the microbiome trend to crossover into this more general ‘protection’ umbrella too.” Other European trends expected to blossom in 2018 are digital retail and makeup applicators, DIY beauty, and an increase in demand for male grooming products.

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