According to Cosmetics Design, the Brazilian beauty market is on its way to full recovery. After the recession in Brazil, customers started changing their buying habits, spending less money on beauty products. However, recent trends show that Brazilians and Latin Americans in general are beginning to spend more on beauty products. Among these trends are the newly blossoming men’s grooming market and an overall increase in the hair care category. Premium products in Latin America are having the largest growth out of any region in the world. The trends show that Latin Americans are starting to spend more money on higher quality products.